4 Laws Of Marketing

by Dave Sherwin

 While there's many laws of marketing, these four laws particularly apply to the home based market. And while they are  very simple, I think the reason for failure among the home based market crowd is often a misunderstanding of one or all of  these laws:

Law 1. It's a numbers game.

Whoever markets to the most people usually wins. This one is tough for the rookie. They don't know how to generate large numbers, so they end up wasting too much time on too few people. Better to invest time in additional marketing, social connecting, and advertising than waste time on that tired old list.

Law 2. Prospects buy on their time table, not yours.

Bummer. The game would be a lot easier if they would just buy the minute they see our offer! Unfortunately, research shows us that most people don't buy until the seventh exposure to our product or service. One study of sales indicates that many phone sales aren't made until the fifth call! So if you aren't building a list, marketing consistently, and finding new and creative ways to give value to your prospects, you're in trouble.

Law 3. When a prospect is ready to buy, they buy from the most convenient source.

This is particularly frustrating with warm market purchases. You would think those people that knew you best would know what you do and purchase from you when they are ready. Unfortunately, peoples attention spans are very short! So don't be surprised to walk into your friends house and discover your competitors product on a shelf- if you haven't been doing some sort of passive, on-going drip campaign.

Law 4. The "Fisherman's Law."

The Fisherman's Law is very simple. Choose the lake with the most fish! Why cast your line into an un-stocked lake? As a marketer, you get to choose where you market, so make sure and choose the place with a huge school of hungry fish! This is particularly true on the internet. Don't waste your time marketing on sites that don't get traffic. There are too many big, successful, free sites to work your magic on to waste time on the small stuff.

So out of the many laws of marketing, do a quick "check up from the neck up" and see how well you're handling these four. Chances are, you can improve in one or all areas. And even a tiny improvement in each of these four laws of marketing can result in huge returns for you!

About the Author

Dave Sherwin is the co-founder of the Lighthouse Marketing System, an all in one marketing solution for online marketing professionals.

His blog is one of the highest traffic home business blogs on the web: http://escapethematrix.net/blog

Is There a Way to Work From Home and Make Money Without Marketing, Advertising Or Selling Anything?

by M Wilson

You may notice most business opportunities online involve you trying to market, advertise or otherwise try to sell something to other people. Almost all of them including the ones that say "no selling" require that you try to sell someone something whether it's over the phone or over the internet.

So are there ways to make money without marketing, advertising or being a sales person? There are but you typically don't hear about them much. The people who are doing these things are busy making money doing the thing instead of trying to make money selling the thing. You hear about all the selling opportunities because that's how those opportunities work is by selling the opportunity.

The work from home industry used to be dominated by network marketing or MLM opportunities. A lot of the people pushing these opportunities go out of their way trying to convince people that there is "no selling" with their opportunity. Even though selling is exactly what you would be doing. That would be fine as long as they would be honest and tell you that you will be trying to sell people something.

Now make money on the internet and internet marketing is starting to dominate and in some cases merging together with network marketing. Almost all of the make money online programs are all about you trying to sell something to someone. That's fine except most people don't want to sell or become marketers.

Leaning marketing is a great thing and for people who want to be marketers these opportunities are great. But just like with any profession sales and marketing is a learned skill. Most people don't have these skills and most aren't going to go through the process of learning and getting good at selling. And most people just don't want to.

So how can you make money without becoming a sales person or marketer? In my opinion the best way is with the forex or foreign exchange. Before you start to think this sounds complicated, it's not. It's actually the easiest most simple business that I know of. You sign up with a broker online free. You can fund your account with less than $100 with some brokers and then you can buy and sell world currencies at the click of a mouse.

When a currency is going up you click the buy button and after it's gone up and looks like it might come down you click the sell button and take your profits. Ok you do have to sell them but instead of marketing and convincing people to buy them you just click the sell button and it's gone in an instant. The currency market is so huge that it's that easy to buy and sell.

There is more to it than that, you have to know when to by and when to sell. The markets tend to move in pattens and when you learn to identify those patterns, you can gain an advantage over the markets. These patters show up as shapes and patters that are easy to see on price charts.

At least that's the old way of doing it. Now there are software programs that will do all of that for you. These programs, called robots, monitor the markets for you and buy and sell when the markets give them the right signals. Some of these programs are getting much more consistent results than most human traders ever get.

If you want to make money without marketing, advertising or selling then trading the forex with a robot is the way to go. Make sure you get one with a proven history of making a profit. Use it on a demo account before you use an account with real money. Most brokers will give you a free demo account to practice on with fake money. With a demo account you can make sure it works without using any real money. Forex robots are not expensive and with some you don't even need to know how the forex works. I have posted a link to the one I use below.

Watch a forex robot trade the forex live.

about the author

http://forextradecurrency.com